I am not impressed with summer lines from Lane Bryant, Avenue, Torrid or Old Navy. Those are the basic sites I have to go to for clothing and season after season I get let down more and more. It's as though us fat girls went from being forced to wear boxy dresses and sweatshirts with kittens on them to sized down clothing with sequins and giant fake stones. And while I understand not all places can please every range of customer, I would like to see some changes.
Lane Bryant says they offer clothing up to size 30/32 now. But of course this is only online. Heaven forbid should they actually have them in stores. And the clothes they do offer in that size are a few stretchy basic tees and the occasional slacks. HI! Your a clothing store is aimed at fat women. And yet every time I walk into your store you have the most articles of clothing in a size 18/20. And when asked if you have any in 26/28 you say," I think we got like one in but it sold out so fast." Well no shit Sherlock. Then I ask why you get 10 size 18/20 in the top I want but only get in 1 in my size? "We sell more 18/20's in this store so we are shipped more, and since we sell less in the bigger sizes they send us less. Now I would like to call BULL SHIT on this one. Are you telling me that all those clothes in the clearance racks that are 18/20 are selling well? And the selection of 26/28's are slim pickings because they don't sell well? No. You are OBVIOUSLY not going to sell as many larger sizes if you don't bring them into the store!
Old Navy. You created a plus size line. Yay!! You wonderful people you. But then, you decide to take them out of the store and make them only available online. WTF? Do we embarrass you when our jiggly asses walk in the store? Did we take up too much room? Are we really that bad? Fine, we'll shop online, pay extra for your limited selection and throw shipping charges in there just because we are desperate for something different. But I noticed something recently. Your not carrying 4x in many of your new clothes this season. What gives? In past seasons 4x is usually the size that is NEVER available after an article has been out for a while. And yet, you are taking it away and keeping the 1x which you can't deny is the size always left in clearance. Please explain how this works?
Torrid!! Ohhh Torrid. I was in love with you before you even had a shop in my town. I was a loyal customer until I realized your pants run small and even then, they only go up to a size 26, and your tops and dresses go up to 28 and thats a small 28. Umm... hello?? You are a fat chick store. You can't tell me you honestly think people who want funky, fun, cheaply made clothes aren't any fatter than a 26 maybe 28. And lets be realistic, their 26 is closer to a 24. I call foul! What is it going to take to make you guys realize that people are just getting fatter! It's not a terrible thing and out of all companies in the world, the last place we want to be made to feel bad is by our fat clothing stores!! Give us a decent variety of sizes for the love of Godiva!
We all know the size of people in the US is growing. Some refer to is as the Obesity Epidemic. But here is my question. If people are getting bigger, why are fat clothing stores shrinking their options of larger sizes? Is this to make us think, hmm I can't fit into that hoodie. I guess I should loose weight and then I can buy it? WRONG!!! If this is the method of thinking then you are all in for a world of hurt financially. We just wont buy the clothes, plain and simple.
Us fat women have money to spend. Lots of it. We want to look good and feel good. So get with the program you guys. You can't tell me a few extra inches of cheap fabric is going to break your bank if you make a size 32. Your profit from cost to retail price has on average 400-500% mark up value. Your doing fine, we are the ones that suffer. Your customer. So thanks!!